Internet Marketing 101 for Translators, Translation Agencies and Companies
Yahoo provides keyword suggestions to its pay-per-click (PPC) advertising subscribers. (This is an adaptation of the Overture keyword tool that was acquired by Yahoo.) This tool helps PPC advertisers determine which keywords will be most useful in their online promotion campaigns. Although Google dominates the search engine realm, Yahoo's keyword suggestion tool produces results that should be proportional to what people are searching for via Google. The results may vary, but Yahoo's keyword search tool is a good starting point for determining what keywords would be of most use. As of this writing, a search on the keyword "translation" in Yahoo's Overture Keyword Suggestion Tool generated the results that can be viewed by clicking on the For More Information link in this listing.
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