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 SELLING TRANSLATION - TRANSLATION BUSINESS SALES INFORMATION
 THOUGHTS ON SELLING TRANSLATION
  • Market data is way more motivational than product data.
  • If you really believe in what you sell, you have the moral obligation to sell it.
  • Strategically sell the company, not just the service.
  • In the real world of business you have to implement simple strategies consistently. It doesn't have to be complicated. Example: Schedule weekly strategy sessions on new ways to get more buyers.


Thoughts on Sales People

The one greatest fear of sales people is the telephone. They have phone phobia.
    Star salespeople have:
  • Empathy (sincere interest in others)
  • Ego strength and ego drive (for those one-shot calls)
  • Superior skill set (highly productive)
  • Market knowledge (i.e. beyond product knowledge)
  • Training
  • On hiring top sales people...
  • Get them while they're young
  • Pay well on performance (little or no base)
  • Churn and burn (the best salespeople should get the best leads)
  • No matter how small you are, you can get others to help you

On the Stadium Pitch

What can you say that will focus a stadium audience on: buying now, being open to your message, not be thinking about something else, not thinking that they're not interested or not being interested at all?

90% of any audience is either thinking about something else, thinking that they're not interested or not interested at all in what you have to say. Only 3% are thinking of buying now and only 6% are open to buying now.

The broader the offer, the stronger it's going to be. A great story improves everything. Motivators come from two sources: problems and solutions. Problems are the most compelling motivators.

Set the buying criteria by researching your market data and develop a slogan that contains a benefit, positions the company above the competition and features the buying criteria.

Stadium Pitch Step #1

• Establish credibility

• Work in some bad news (market data)

• Provide examples

Stadium Pitch Step #2

• Outline the Buying Criteria

• Provide information about what's going on in the market

Stadium Pitch Step #3

• Educate

• Establish the value or importance of the product or service

Stadium Pitch Step #4

• Close

• What's your offer?

Stadium Pitch Step #5

• Slogan

• What's your ultimate strategic objective?


High technology translation services

Current Category: Main > TRANSLATION BUSINESS > BUSINESS DEVELOPMENT > SELLING TRANSLATION

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 THE GLOBAL LANGUAGE INDUSTRY LANDSCAPE
Global Language Landscape Information  In a review dated June 2006, commonsenseadvisory.com estimated that the global market for outsourced language services (translation and interpretation) amounted to US $8.8 billion in 2005 with a projected annual of 7.5% reaching close to US $11 billion by the end of 2008. Broken down by region, the U.S. was estimated to represent 42% of the market at a projected 2008 volume of $4.592 billion, followed by Europe (41% or $4.482 billion), Asia (12% or $1.312 billion), and the rest of the world (5% or $547 million) — all figures in US dollars.

Related Items posted on the FreeTranslationClassifieds.com:

Overview of the Global Language Landscape, Number of Internet Users and Languages in Use on the Worldwide Web

As of June 2008, approximately 1,463,632,361 people worldwide were using the Internet, according to Internet World Stats. Current and accurate data, with respect to internet usage, is somewhat elusive given the rapid growth and spread of the internet. However, useful data can be gleaned from information available in the CIA World Factbook. We feature selected data taken the CIA Factbook on the following Free Translation Classifieds categories: Translation Agencies and Translation Firms. We have listed data by commercial geographic areas in those categories, namely North America; Europe; South America; Asia; and, the Middle East. The figures are segmented for each country listed by total population numbers, languages spoken (numbers and percentages, where available) and number of internet users. The number of countries listed as well as the scope of the data was limited to markets offering commercially viable critical mass.

See Complete Details:
The Global Language Landscape — Languages in Use on the Internet

Selection of wedotranslation-sponsored Translation Directories on Translation Classifieds:

∞  Global Directory of Online Dictionaries & Terminology

∞  Global Directory of Translation Associations

∞  Global Directory of Translation Schools

∞  Selected Listing of Online Translation Tools

∞  Directory of Translation Directories, Guides and Portals

∞  Directory of Open Source and Machine Translation Software

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Translation Performance Commitment  Our Quality Assurance Means Peace of Mind guarantee is the cornerstone of our commitment to deliver services of the highest quality at competitive pricing within agreed upon deadlines. Our work is not done until the work is approved by our clients and they are completely satisfied.

The most important words in our customer service language....

We assist clients from across North America and overseas. View descriptions of typical translation, proofreading and editing assignments: Sample translation projects.

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 WEBSITE CONTENT TRANSLATION
Business Website Translation  Website Translation and Localization Services for human resources department information: We have substantial expertise in the translation of website content. However, our website translation service goes well beyond the translated word. We approach website translation assignments with localization considerations in mind: cultural adaptation (appropriateness); target audience(s); search engine optimization (SEO).

Our objective is to ensure that your translated website is effective in reaching its intended audience, delivers your business message strongly and succinctly, projecting a credible professional image while protecting your reputation.


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PowerPoint File 
Translation
Legal Translation
Medical 
Translation
  Our PowerPoint presentation translation service is for the translation of information that is set up in Microsoft's software application (i.e. documents with a .ppt suffix). The subject-matter of these PowerPoint presentations that require translating is as diverse as the number of people using the application.
Our translators are equipped with the software and translate the information directly within the application. The finished product is delivered in PowerPoint without additional formatting.
  We assist organizations with legal documentation that requires accurate translation, such as, but not limited to: Contracts, Transfer Agreements, Certificates of Accuracy, Witness Statements, Depositions, Affidavits, Sworn Statements, Trusts, Wills, Articles of Incorporation, Legal Decisions, Court Transcripts, Litigation Documents, Immigration Documents and, Evidentiary Documents.

Related Topics: Collective Bargaining Documents; Employment Contract Translation; Alternative Dispute Resolution (ADR) Documents Translation; Arbitration Documents Translation.

  Our proofreading service consists of reviewing any text for errors hard copy (written documentation) or electronic (e.g. websites, MSWord files, PowerPoint files).The types of errors we look for include: missing words; typos; spelling mistakes; formatting errors; missing or bad punctuation; etc.

The proofreading service is combined with light copy-editing: checking for grammar; improper language usage; run-on sentences; consistency issues; etc. Our objective is to improve the formatting, style and accuracy of your written material without changing the content.


We provide document & manuals translation services to business and industry in a city near you:
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CANADA: Calgary; Edmonton; Fredericton; Gatineau; Halifax; Hamilton; Kitchener-Waterloo; London; Mississauga; Moncton; Montreal (Traductions Montréal); Oshawa; Ottawa; Quebec (Traductions Québec; Regina; Saint-John; Saskatoon; Sherbrooke; St. Catharines; St. Johns; Sudbury; Thunder Bay; Toronto; Vancouver; Victoria; Windsor; Winnipeg

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